Cine-Excess was originally established in 2007 by The Cult Film Archive at Brunel University as a high profile annual conference and film festival aimed at bringing together leading international scholars and critics with global cult filmmakers for a series of plenary talks, filmmaker interviews and UK theatrical premieres of up and coming cult releases.

The aim of the Nouveaux Pictures / Cine-Excess label is to bring the very best examples of cult cinema to both the commercial consumer and to the cult film studies educational sector. Extra features on the label's releases will include university academics discussing the films, many of which have been, or are being remade in Hollywood, but may also have a "retro" appeal to new audiences and are of interest to film studies students.